Siemens
AI Lab

Project details

With its AI Lab, Siemens is creating a platform to promote AI-related research, interdisciplinary exchange and prototyping. The task for FG Branddesign was to develop a design that moves within the overall guidelines of the Siemens brand while at the same time independently staging the mega trend of “artificial intelligence”. A special focus was placed on the custom key visuals, which deliberately avoid stereotypical AI image worlds in order to transport the pulsating dynamics and the great, promising potential of the AI theme in an abstract and yet powerfully futuristic way.

Awards