NBVD publishing house
Germany’s Finest Agencies
“Germany's Finest Agencies” showcases an exclusive selection of German agencies from the fields of advertising, branding, design and digital media. In the issues #09 and #10 of the yearbook, FG Branddesign is featured with award-winning projects.
Frankfurter Allgemeine Buch “Communcating Tradition”
Myths, Legends, Anecdotes - Storytelling in Heritage Communication
The article addresses the importance of stories for the communication of one’s tradition and defines the structural conditions for the optimal collection and staging of corporate and brand stories.
The art of storytelling
Interview with Georgios Simoudis of FG Branddesign about the opportunities of the book trade to position itself archetypically and to communicate its archetypes with stories.
Sehnert Publishing House
Storytising – stories as an instrument of successful brand management
“Storytising” tells of the undisputed “power of told stories” that every child knows can tell of with sparkling eyes. Marketing and brand literature has so far paid little attention to the topic of “brand stories” as a means of brand communication, which is why the book by Georgios Simoudis (FG Branddesign) has a signal effect.
Frankfurter Allgemeine Zeitung
The power of the story
Richard Linxweiler & Georgios Simoudis (FG Branddesign)
The article examines the success criteria of narrative brand communication using concrete examples and describes the future challenges that this communication discipline will have to overcome.
design report – Design Magazine
Driven by Design
Having economic success with design is not least a question of attitude. Henning Horn (PR consultant for the creative economy) goes on a search for traces among actors and companies and presents the new communication concept for Polyrack in his detailed article.
“Top Graphic Design Series”, Taiwan
The book series “Top Graphic Design Series” highlights a selection of the best and highest quality implementations in the field of graphic design from around the world. Part of this exquisite selection is FG Branddesign’s work for the client Avantgarde Acoustic.
“Big Brand Theory”, San Francisco
Big Brand Theory presents a sophisticated selection of the most well-known and clever brand campaigns. Part of this exquisite selection, which includes projects by Adidas, Starbucks, Lacoste or Levi’s, is the work of FG Branddesign for the client Avantgarde Acoustic.
impulse – Entrepreneur Magazine
Stories are the optimal form of transmitting information. The book “Storytising – Geschichten als Instrument erfolgreicher Markenführung” by Georgios Simoudis shows how companies can communicate their brand creatively with stories.
Gabler Publishing House
Storytising – about the power of narrative brand communication
“Practice-oriented brand management“ deals with a number of new, innovative brand management disciplines, such as employer branding, viral brand management, guerrilla marketing or couponing. The article by FG Branddesign deals with the topic of storytising.
creativ verpacken – Trade magazine on marketing and packaging
How regional brands can use the power of stories to their advantage
The broad, sometimes overstretched positioning of global brands opens up gaps in which regional competitors can operate successfully. The article explains how this potential can be identified and utilized.
Stories instead of platitudes
Helge Ulrich & Georgios Simoudis (FG Branddesign)
The article describes the strategy, conception and implementation of the storytising project for the watch brand Joseph Chevalier.